Integrity
Professional integrity is achieved by conduct that is ethical toward customers and humanity. Dealings must proceed in a fair, honest, and respectable manner.

Customer Focus
Customer focus requires understanding the customer's mission, needs, and goals. Attentive listening is the key to understanding. A sense of urgency regarding all matters of customer service is essential. An effective Software Engineer is a customer advocate.

Innovation
Business innovation is the heart of business advantage. Technological innovation brings business the advantage to life. Innovative solutions provide the competitive edge.

Quality
The incorporation of high quality standards throughout engagements is essential. The professional software enginner succeeds through competence, best practices, and solid methodologies. While keeping into focus that every service facet must provide value to the customer.